PPC Specialist

PPC Specialist Harlow, Essex My client is looking for someone who can help them take their UK Search and Shopping campaigns to the next level. The PPC Specialist will own all paid online media activity across paid search and shopping. This is a 'hands on' role requiring a driven and highly knowledgeable individual to plan, implement and optimise campaigns including SQRs, scripts & automation, improving ads & extensions, monitoring performance and general maintenance. Job Purpose: To support the Digital Acquisition Manager in developing the Paid Search and Shopping strategy for key markets. Executing the Paid Search and Shopping strategy in the UK market to meet set KPI targets for growth and profitability. Outline of the role: Own the Paid Search and Shopping strategy Understand our customer journey and provide actionable recommendations for Search and Shopping Be responsible for the PPC budget, measuring spend and revenue growth YoY Develop, plan and implement Paid Search and Shopping campaigns that encompass all steps of the marketing funnel Liaise with the wider marketing team to ensure that the latest promotional offers and product launches are visible across paid channels Report daily, weekly and monthly stats on all Paid Search and Shopping activity to key internal stakeholders along with a clear strategy Deliver traffic to achieve overall KPI targets including sessions, transactions, CPA and ROAS Monitor the latest marketing trends to ensure maximum visibility and that all opportunities are explored Ensure that all product feeds show all current products and that they are optimised to improve CTR and reduce bounce rate Work closely with the international team to provide support and ongoing training where necessary The ideal candidate: A minimum of 4-5 years' experience working with Google Ads and Bing across Search and Shopping campaigns Experience with Google Analytics, Google Shopping, Google Adwords and Bing Ads Proven experience driving growth in an ecommerce environment Proven experience managing monthly budgets exceeding £20,000 Previous agency experience preferred Experience in implementing and managing scripts and Automation in Google Ads Experience in bid management tools such as Marin or Kenshoo Ability to identify and create new revenue and session opportunities Ability to communicate complex ideas and concepts to stakeholders at all levels Experience managing Remarketing, GDN, Gmail, Discovery and Youtube Ads are an advantage A degree in marketing, mathematics or similar (desirable) If you feel you fit the requirements for this role and would like to discuss it in more detail please contact Ben Miller on (phone number removed). Pursuit Resources Group are an established recruitment agency based in Braintree, Essex. We recruit across many industry sectors within Essex, Herts, Suffolk, London and beyond. We cover both the permanent and the temporary recruitment market. For more details visit our website - or alternatively find us on social media under 'pursuitgroup'. To be notified of all the latest positions please follow us on Facebook, Twitter or LinkedIn

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