Digital Advertising Specialist

Curious about a position with MHR? You've come to the right place. We have been changing the industry for years, and now you can too. We provide HR, Payroll, Learning and Analytical expertise to help our customers work smarter. Our strength is in the development of our own technology based upon the market and future trends to ensure our customers have solutions that fit their needs today and grow with them in the future. Today we're powered by a world-class team of over 700 people working with us across four products, a multitude of services and three continents. We're driven by organic growth, a significant achievement in our industry. We pride ourselves on being a financially independent family-owned company on a journey to completely transform the world of work for organisations of all shapes and sizes. We have over 1,000 customers, serving organisations across the public, private and non-profit sectors. Our mission is to constantly strive to understand and improve the world of work, technology and people, enabling us to create market-leading platforms and services and we'll need creative individuals like you to help continue this success. Our philosophy for the last 35 years and moving forward remains resolute - one vision, one strategy - one MHR. Want to be part of something incredible? OneMHR Role Responsibilities As a digital advertising specialist you will be responsible for all paid advertising across search platforms.
• Planning, creating and implementing a variety of PPC campaigns across defined channels
• Analysing trends and making data-driven decisions to enhance performance across active campaigns
• Making and implementing recommendations for optimisation of activity
• Continual review of search tools and implementation of changes to help enhance the accounts
• Working closely with SEO specialist to unify organic and paid activity
• Writing engaging adcopy
• Creating optimized landing pages for paid campaigns
• Working with Field Marketing and Design to create impactful ads that help drive overall campaign performance
• Working with Marketing Analyst to report on all PPC activity
• Supporting the wider marketing team on campaign development and recommendations for advertising. Skills:
• Solid understanding of PPC
• Knowledge of display and social advertising
• Copywriting
• The ability to think strategically and develop innovative marketing strategies
• Experience of using Google AdWords, Analytics and campaign manager
• Good understanding of using content management systems
• Strong analytical skills
• Excellent attention to detail Our Rewards
• Market competitive salaries.
• We contribute to a full company pension scheme to help you plan for your future.
• We offer life assurance (x4 salary, with option to increase up to x8 salary).
• An employee assistance programme is included.
• Our sites all come with a subsidised restaurant and cafe on-site, with delicious new meals on offer from our chefs each day.
• We offer Vodafone discounts, making it cheaper and easier to catch up with your favourite people.
• Personal development plays a big part in helping our people to reach their potential, therefore we offer over 60 internal training courses and support our people with external qualifications. Why us? What makes MHR a great place to work, isn't novelties or gimmicky job titles, it's our down to earth approach working with people who want to do a job they're proud of. We invest for the long term, providing fantastic careers for our people and the best software and services to meet the needs of our customers now and in the future. With over 35 years' experience in the industry, our ethos has been to keep investing and moving forward with the changing world of work, and we can only do that by supporting our people. We've invested £20 million in a huge building expansion project to provide the best environment for our people, to give them the space they need to excel and grow. And by investing 20% of our turnover into our own research and development, our people shape the future of our products and services to support changing requirements on both a local and global scale. We're flexible, we embrace change and as we're still owned by the original founders. We're incredibly proud of what we we've built, evolving from a small business into one of the biggest and best in the industry. Be part of something special, become part of our family. This job was originally posted as www.totaljobs.com/job/92355908

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