Marketing Analytics

We are looking for a Digital Analytics Executive to join our clients dynamic and performance led Digital Marketing Department. As Digital Analytics Executive you will be working from home for now, with a blend of office and home being required mid to long term. You will effectively produce both website performance reports and digital marketing channel reporting and analysis. You will report into the Digital Analytics & Optimisation Manager and support them and the wider digital team with ad hoc reports and analysis. Your performance vs target reporting will help our client to understand how they are performing vs target across digital as a whole and from a lead generation perspective. You will also support the CRO program with AB testing reporting. Our client offers an excellent salary, staff benefits from wellbeing to a variety of staff discounts available to the group. They are a privately owned business head quartered in Norwich, who will invest in your career, enabling you the opportunity to study and achieve qualifications along the way. What the Role is
• Use of Digital Analytics to report on website performance and Digital Marketing channel effectiveness
• Ensure tracking and data cleanliness is up to date across all analytics and digital channels, notably Google Analytics aswell as Google Optimise, Ahrefs, Hotjar, Google My Business and internal reporting tools
• Conversion Rate Optimisation - Support on the end to end reporting of CRO tests
• Work with the Paid Search team on identifying PPC, SEO & Total Search opportunities and supporting on data, tracking and reporting across biddable channels What We Need
• At least 1 years' experience using Google Analytics or Adobe Analytics (essential)
• An analytical and inquisitive mindset - questioning why constantly (essential)
• Strong numerical confidence (essential)
• Driven and uses their own initiative (essential)
• Commercial understanding of turning data into tangible insight/recommendations (desirable)
• Strong presenting and reporting skills (desirable) What We Offer
• Excellent Salary
• Staff Benefits & Discounts (discretionary)
• Staff Purchase Scheme Please get in touch today with your up to date CV and apply online.

Similar searches: Permanent, Full Time, Marketing, Advertising & PR, Norwich