Digital Marketing Manager

We are looking for a Digital Analytics & CRO Manager to join our clients dynamic and performance led Digital Marketing Department. As Digital Analytics & CRO lead you will be working from home for now, with a blend of office and home being required mid to long term. You will effectively manage and lead a team of two across digital analytics, conversion rate optimisation and SEO programs. You will drive website traffic and digital lead generation from SEO across the company product ranges, ensuring SEO channel targets are achieved and manage effectively. You will have an SEO agency to manage so agency or vendor management experience will be required. Our client offers an excellent salary, staff benefits from wellbeing to a variety of staff discounts available to the group. They are a privately owned business head quartered in Norwich, who will invest in your career, enabling you the opportunity to study and achieve qualifications along the way. What the Role is
• Digital Analytics, Attribution, Tracking and Data Cleanliness Management across various analytics and digital channels
• Conversion Rate Optimisation - Create and manage the end to end website testing framework and prioritisation maximising resource, time and effort for optimal results
• SEO & Blog Management - Effectively manage the SEO channel, both technical and content strategy aswell as SEO agency Jaywing (Epiphany)
• Team Management - Digital Analyst Exec and Digital Optimisation/SEO Exec
• Digital Tool Management - including Google Optimise, Google Analytics, Ahrefs, Hotjar, Google My Business
• Effectively manage digital agencies and technology vendors / platforms
• Budget management and lead generation forecasting in line with business targets
• Work with the Paid Search team on identifying Total Search opportunities and supporting on data, tracking and reporting across biddable channels
• Understand the internal lead flow process, systems & impact on reporting
• Ensure the business is working within all legal, compliance & GDPR boundaries What We Need
• A Leader - To lead and inspire the Digital Marketing Team, who can identify opportunities to drive performance
• A Researcher - Who can carry out and contribute with deep channel experience in SEO, Digital Analytics and Conversion Rate Optimisation (CRO)
• A Motivator- A leader who is able to engage multi stakeholders & your team, driving results through a common goal
• A Creator - To continuously conceptualise & create Personalisation, AB, MVT Tests & landing pages to improve digital channel performance
• An Analyst - Analytical and comfortable with manipulating and interpreting digital data sets What We Can Offer
• Excellent Salary
• Staff Benefits & Discounts (discretionary)
• Staff Purchase Scheme

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