Digital Marketing Campaign Manager

Our client, a global business that specialises in providing premium quality chemical processing equipment is looking for an experienced Digital Marketer to join its team. The successful applicant will be a results-driven Digital Marketing Campaign Manager that will support the marketing team in the development, implementation, optimization and tracking of digital product marketing campaigns for my client's brands. Reporting to the Marketing Manager, the Digital Marketing Campaign Manager will have the following skills and knowledge. A minimum of three years working experience in a digital marketing role, with a preferred focus on inbound marketing campaign activity Experience using Salesforce and Pardot (Essential) Any experience in implementing campaigns using Engagement Studio in Pardot Proven experience in tracking and reporting on digital campaign activities Experience in developing and implementing MQL and SQL email campaigns Experience in using ad platforms to drive new user acquisition, including PPC, Facebook, LinkedIn, Google Ads, Google Display Knowledge of website analytic tools Working knowledge of HTML and WordPress Experience in optimizing SEO for ongoing website enhancement and improvement Up to date with the latest trends and best practices in digital marketing Experience in optimising landing pages and user funnels preferable A degree in Marketing or related field The ideal Digital Marketing Campaign Manager will be a tech savvy self-starter who is keen to make a positive impact. You will need demonstrable experience in leading integrated digital marketing campaigns from concept to execution across digital platforms. You will be comfortable to plan and execute integrated digital campaigns that promote valuable, meaningful content to the right audience using the most appropriate digital channels, including, SEM/SEO, email, web content, and digital ad platforms. The Digital Marketing Campaign Managerwill report performance of all digital marketing campaign activity, and assess against ROI and KPIs whilst also Identifying trends and insights, optimising spend and performance based on the insights You will be an excellent collaborator with experience of working with internal teams to create landing pages and optimise user experience This fantastic opportunity comes with a competitive basic salary with excellent benefits. If you are a Digital Marketer who has experience of Salesforce and Pardot when establishing marketing campaigns, then please send me your CV.

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